OVERVIEW OF THE GROUPFrom 1950 to the next listing on the Stock Exchange
P. F. Uzzeni takes over the company founded by his father in 1950 in Soriso, in the province of Novara (Italy).
Almar produces sports shoes for Puma, Adidas and other brands but turns towards accident prevention and gradually focuses more and more on the production of work shoes, which becomes the main production. Production focuses on safety shoes, and the Aimont trademark is registered.
P. F. Uzzeni sells Almar to the CVC Capital Partner investment fund and merges it with its main European competitors, Jallatte and Lupos, to create the JAL Group, in which P.F. Uzzeni covers the role of CEO for 5 years.
At the end of 2005 P.F. Uzzeni leaves the JAL Group and founds U-Invest with a very specific goal: to produce, distribute and market safety shoes under the U-Power brand.
U-Power immediately reaches a prominent position in the European market.
A LEADERSHIP POSITIONStrategy, growth and development
In 2013 U-Invest acquires the main assets and brands of the JAL Group that include the Jallatte, Aimont and Lupos brands, which are relaunched in 2015 with a new positioning strategy.
The financial data recorded in 2016 highlight the success of the strategy applied and the growth of all the brands involved.
In 2017 U-Power launches the innovative Red Lion collection range that allows the company to become, in 2019, the leader on the safety footwear market in Europe. The Group expands its strategy by increasing the offer of products to the public with the integration of workwear lines to complement the wide range of safety shoes.
An important brand awareness strategy is developed to support the authority and reputation of the brand with the involvement of various channels including Media, Digital and the sponsorships of football teams (Atalanta Bergamasca Calcio and AC Monza), until, in 2021, the birth of U-Power Group.